Personal Practice

My personal practice is as mixed as my love of photography. I enjoy landscape, wildlife, motorsport, and street photography but my first love is reportage. One of the reasons I find photography so enthralling is that it has everything. I enjoy the technical detail and the artistic expression, it drives me to go to places and to do things that I would never do otherwise and helps me to connect to the world around me.

After moving away from film during the burgeoning digital revolution, I’ve since returned to it for much of my personal work. Experimenting with film and my love of the analog process has inspired me to improve my overall practice.

I work closely with F8Creates, an independent creative agency, and with London Camera Exchange, both in Worcester. I’m a photographer for, a company offering analog process photography to artisanal producers, and I’m involved with a number of local photography groups.

Photography has taken me to Le Mans and to the bear filled woods of eastern Finland. I’ve gone behind the scenes in restaurants, bakeries and factories alike, as well as wedding parties and corporate events. It has been my drive, my focus, and my passport.

Recent Posts

Head to headshot – In Search of Magic

A few weeks ago a secondhand Sigma 85mm Art surprised me by being exactly where I looked for it online…

head and heart, tools and art

Back in February I took a 5D to Cornwall and had a great time. The plan this time was to take a 1Ds MkIII to London. It did not go well.

In search of a better toothbrush

I went to a FujiFilm event last week and got my hands on a camera I’ve been very excited about. It’s the GFX50R…

James Greenoff

I’m based in Worcester in the UK and while maintaining an interest in most types of photography, although I favour reportage and storytelling. I offer corporate, commercial, and retail reportage and event photography service to a variety of clients across Worcestershire and the wider UK.

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